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ERIC Number: EJ1002522
Record Type: Journal
Publication Date: 2012
Pages: 8
Abstractor: As Provided
ISSN: ISSN-0033-2933
Makeup and Menstrual Cycle: Near Ovulation, Women Use More Cosmetics
Gueguen, Nicolas
Psychological Record, v62 n3 p541-548 Sum 2012
Research has demonstrated that women near ovulation change their appearance in order to look more attractive. I hypothesized that, near ovulation, women would use more cosmetics. In a first study, female participants received an LH test in a laboratory setting to determine their fertility risk. Participants estimated the time they had spent putting on makeup, and two female professional makeup artists evaluated the level of makeup use. Results showed that, near ovulation, women spent more time putting on makeup and makeup artists evaluated their level of use to be higher and of better quality. In a second field study, the level of cosmetics use by women in nightclubs and bars on a Saturday night was measured. Near ovulation, the level of cosmetics use was higher. (Contains 2 tables.)
Southern Illinois University Carbondale. Mailcode 4609, Rehabilitation Institute, Carbondale, IL 62901-4609. Tel: 618-536-7704; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A