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ERIC Number: EJ1000656
Record Type: Journal
Publication Date: 2012
Pages: 12
Abstractor: ERIC
Reference Count: 5
ISSN: ISSN-0893-0384
The Knowledge Product Lifecycle and the Strategic Dashboard
Glessner, Linda L.; Gillis, Denise
Continuing Higher Education Review, v76 p100-111 Fall 2012
Several years ago, the Continuing and Innovative Education (CIE) leadership team at UT-Austin took a hard look at the unit through the lens of customers to reevaluate their programs and services and the role they played in serving the lifelong educational needs of their constituents. Their goal was to provide continuous learning for a productive, globally competitive workforce within a dynamic educational context. They addressed issues such as markets for post-baccalaureate education, competition and collaboration among higher-education providers, educational technologies, knowledge management, quality assurance, accreditation, and university leadership. During this exploration process, two concepts emerged from the literature reviews and leadership dialogues: the Blue Ocean Strategy (BOS), which looks at the market space and competition, and Product Lifecycle Management (PLM), which looks at product lifecycle development in an organization. These two concepts became guideposts for identifying performance drivers and integration strategies that create resilient and sustainable enterprises within the CIE division. Further, they helped the organization to redefine the value-add role of CIE as a division of the parent university. This article describes their efforts to define a new paradigm for continuing education. (Contains 7 tables.)
University Professional & Continuing Education Association. 1 Dupont Circle NW Suite 615, Washington, DC 20036. Tel: 202-659-3130; Fax: 202-785-0374; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Texas