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ERIC Number: EJ1000059
Record Type: Journal
Publication Date: 2012
Pages: 12
Abstractor: As Provided
Reference Count: 43
ISSN: ISSN-1052-8008
Marketing Internships: How Values and Search Strategies Differ across the Student-Employer Dyad
Swanson, Scott R.; Tomkovick, Chuck
Marketing Education Review, v22 n3 p251-262 Fall 2012
This study identifies the value undergraduate marketing students are placing on various aspects of a marketing internship and compares the relative importance that internship providers place on these same factors. Results were obtained by surveying 140 internship providers and 336 undergraduate marketing majors. Internship providers rated workplace environment, intern supervision, and clear learning objectives to be significantly more important than did the student respondents. Conversely, students rated skill development, increased career opportunities, and overall internship attractiveness significantly higher than the internship providers. Differences in search strategies across the student-employer dyad were also identified. Marketing educators can use this information to help place students in meaningful internships. (Contains 6 tables and 1 figure.)
M.E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Tel: 914-273-1800; Fax: 914-273-2106; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A