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ERIC Number: EJ1000054
Record Type: Journal
Publication Date: 2012
Pages: 6
Abstractor: As Provided
Reference Count: 1
ISBN: N/A
ISSN: ISSN-1052-8008
Sweet Conclusion
Shirley, Britt M.; Wooldridge, Barbara Ross; Camp, Kerri M.
Marketing Education Review, v22 n2 p185-190 Sum 2012
Jen Harrington is the owner and pastry chef of Sweet Conclusion, a bakery in Tampa, Florida. Most of Harrington's business comes from baking wedding cakes, but she has been attempting to attract customers to her retail bakery, where she sells cupcakes, pies, ice cream, and coffee. Nearly four years she opened Sweet Conclusion, the retail part of her business has not been as successful as she had hoped. Harrington wonders how she can make the other parts of her business more successful. Readers have the opportunity to develop and evaluate strategies for attracting more customers to Harrington's retail bakery. (Contains 3 tables and 1 note.)
M.E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Tel: 914-273-1800; Fax: 914-273-2106; e-mail: info@mesharpe.com; Web site: http://www.mesharpe.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Florida