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ERIC Number: EJ1000048
Record Type: Journal
Publication Date: 2012
Pages: 12
Abstractor: As Provided
Reference Count: 47
ISSN: ISSN-1052-8008
Asynchronous Assessment in a Large Lecture Marketing Course
Downey, W. Scott; Schetzsle, Stacey
Marketing Education Review, v22 n2 p97-108 Sum 2012
Asynchronous assessment, which includes quizzes or exams online or outside class, offers marketing educators an opportunity to make more efficient use of class time and to enhance students' learning experiences by giving them more flexibility and choice in their assessment environment. In this paper, we examine the performance difference between asynchronous and synchronous assessment modes in a large lecture marketing course. The research uses an experimental approach to consider the access time, length of access, and mode effects among 256 undergraduate marketing students. The findings show similar means but a wider variation in asynchronous scores (online) than in synchronous scores. The results indicate that those who spend more time on the asynchronous assessment achieve higher scores. (Contains 5 tables and 1 figure.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A