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ERIC Number: EJ1000028
Record Type: Journal
Publication Date: 2013-Apr
Pages: 15
Abstractor: As Provided
Reference Count: 71
ISSN: ISSN-0018-1560
An Analytical Model for University Identity and Reputation Strategy Work
Steiner, Lars; Sundstrom, Agneta C.; Sammalisto, Kaisu
Higher Education: The International Journal of Higher Education and Educational Planning, v65 n4 p401-415 Apr 2013
Universities face increasing global competition, pressuring them to restructure and find new identities. A multidimensional model: identity, image and reputation of strategic university identity and reputation work is developed. The model includes: organizational identity; employee and student attitudes; symbolic identity; influence from buildings, artefacts and reputation; and external stakeholders' valuations. Image perceptions among employees, students and external stakeholders are proposed to have a transition-mediating function with respect to university identity. The model serves as an analytical tool for both academic scholars and university administrators in the strategic work with university identity, image and reputation, and aim to clarify the complex relations between these concepts.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A