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ERIC Number: EJ051310
Record Type: Journal
Publication Date: 1971
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Persuasion Via Mere Exposure
Tucker, Raymond K.; Ware, Paul D.
Quarterly Journal of Speech, 57, 4, 437-43, Dec 71
Describes an experiment which sought to effect persuasion by merely exposing subjects to the name of a stimulus object for a specified number of times. Through illustration, explains the theoretical basis and methodology employed in a mere exposure experiment. (Author)
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Education Level: N/A
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Authoring Institution: N/A