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ERIC Number: EJ051165
Record Type: Journal
Publication Date: 1971
Pages: N/A
Abstractor: N/A
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Ego-Involvement: A Confusing Variable in Speech Communication Research
Wilmot, William W.
Quarterly Journal of Speech, 57, 4, 429-36, Dec 71
Treats the concept of ego-involvement as an independent variable in speech communication research from a theoretical point of view by illustrating how involvement has been variously conceptualized in research projects. Possible ways to solve the difficulties encountered in past conceptualization of involvement are suggested. (Author/DR)
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