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ERIC Number: EJ046941
Record Type: CIJE
Publication Date: 1971
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Message Opinionation and Approval-Dependence
Baseheart, John R.
Speech Monographs, 38, 4, 302-10, Nov 71
A study supporting the contention that opinionation in a persuasive message functions conjointly with the personality variable approval-dependence, to produce differential effects on recipient attitude change. (Author)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A