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ERIC Number: EJ046873
Record Type: CIJE
Publication Date: 1971
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
The Effects of Visual Materials on Attitudes, Credibility, and Retention
Seiler, William J.
Speech Monographs, 38, 4, 331-4, Nov 71
This study compares the relative effectiveness of two types of visual materials used alone and in combination in a persuasive speech on attitude change, credibility, and retention. Concludes that such aids can affect attitude change and speaker credibility even though they may have little or no effect on retention of content. (Author/JB)
Publication Type: N/A
Education Level: N/A
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Sponsor: N/A
Authoring Institution: N/A