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ERIC Number: EJ046642
Record Type: CIJE
Publication Date: 1971
Pages: N/A
Abstractor: N/A
Reference Count: 0
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ISSN: N/A
Role Playing and Repetition Effects on Opinion Strength
Weiss, Robert Frank
Journal of Social Psychology, 85, 29-35, Oct 71
The effects of role playing and repetition of persuasive communication on opinion change were studied by means of a 2 x 2 factorial design (N = 296). Active role playing was superior to passive listening, and three presentations of the persuasive communications were superior to a single presentation. Role playing and repetition did not interact. (Author)
Publication Type: N/A
Education Level: N/A
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Authoring Institution: N/A