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ERIC Number: EJ043218
Record Type: Journal
Publication Date: 1971
Pages: N/A
Abstractor: N/A
Reference Count: N/A
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Choice and Prior Audience Attitude As Determinants Of Attitude Change Following Counterattitudinal Advocacy
Bodaken, Edward M.; Miller, Gerald R.
Speech Monographs, 38, 2, 109-20, Jun 71
Greater Attitude change will occur when counterattitudinal messages are presented to uncommitted, rather than committed audience members. Persons who perform a counterattitudinal act with potential aversive consequences for the audience show greater attitude change than those for whom the possibility of harmful consequences is low. (Author)
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