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ERIC Number: EJ042903
Record Type: CIJE
Publication Date: 1971
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
An Investigation Of The Effects Of The Metaphor and Simile In Persuasive Discourse
Reinsch, N. Ramar, Jr.
Speech Monographs, 38, 2, 142-5, Jun 71
The author found through experimentation that a well-used metaphor can facilitate persuasion and attitude change. The author's hypothesis is that inclusion of similes will increase persuasiveness but that use of metaphors instead of similes would have a greater effect in attitude change. (MS)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A