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ERIC Number: EJ041643
Record Type: CIJE
Publication Date: 1971
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Elements of Social Action
Kotler, Philip
American Behavioral Scientist, 14, 5, 691-717, May 71
A framework involving five elements--cause, change agent, change target, channel, and change strategy--provides a useful framework for social action analysis. (Author)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A