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ERIC Number: EJ041641
Record Type: CIJE
Publication Date: 1971
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
On the Nature of Innovations
Zaltman, Gerald; Lin, Nan
American Behavioral Scientist, 14, 5, 651-673, May 71
The basic dynamic core of social change, the adoption and diffusion processes, evolves around an innovation. The tendency to adopt an innovation related to communicability of the innovation, its compatibility with other practices, its publicness, and the reversibility of its effects. (Author)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A