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ERIC Number: EJ039997
Record Type: CIJE
Publication Date: 1971
Pages: N/A
Abstractor: N/A
Reference Count: 0
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Semantic Differential Factor Scores as Measures of Attitude and Perceived Attitude
Taylor, Howard F.
Journal of Social Psychology, 83, 2, 229-234, Apr 71
The findings demonstrate: (1) an evaluative or attitude factor underlies the Semantic Differential scales used when a person rates both his own orientation toward an issue and the perceived orientation of another; and (2) that factor scores accurately discriminate between persons holding and perceiving favorable and unfavorable attitudes. (Author/SD)
Publication Type: N/A
Education Level: N/A
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