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ERIC Number: EJ037544
Record Type: CIJE
Publication Date: 1971
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
What Volkswagen, Revlon, and Ayd's Candies Can Tell You about Writing
McDougall, Lois
English Journal, 60, 4, 479-80, Apr 71
Equates good" written communication with the short paragraphs, small words, and little sentences" produced by advertising copywriters. (RD)
Descriptors: Advertising, Communication Skills, Publicize, Writing Skills
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A