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ERIC Number: EJ034216
Record Type: CIJE
Publication Date: 1971
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Family and Media Influences on Adolescent Consumer Learning
Ward, Scott; Wackman, Daniel
American Behavioral Scientist, 14, 3, 415-427, Win '71
The focus of this paper is on consumer learning processes, processes by which adolescents acquire skills and attitudes relating to the consumption of goods and services. It examines intrafamily and mass media communication as they affect consumer learning processes, and describes some demographic predictors of consumer learning. (Author/VW)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A