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ERIC Number: EJ023866
Record Type: CIJE
Publication Date: 1970
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
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The Effects of Evidence as an Inhibitor of Counter-Persuasion
McCroskey, James C.
Speech Monogr, 37, 3, 188-94, Aug '70
Concludes that while the inclusion of evidence in a public address might not always effect immediate attitude change in listeners, its inclusion does seem to have a predictable impact as an inhibitor of counterpersuasion" presented in a succeeding address. (Author/RD)
Publication Type: N/A
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Sponsor: N/A
Authoring Institution: N/A