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ERIC Number: EJ022376
Record Type: Journal
Publication Date: 1970
Pages: N/A
Abstractor: N/A
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Prediction of Negative Attitude from Congruity, Summation, and Logarithm Formulae for the Evaluation of Complex Stimuli
Anderson, Lynn R.
J Soc Psychol, 81, 1, 37-48, Jun '70
The purpose of the study was to Compare the efficacy of an averaging (congruity) formula vs. an additive formula for the evaluation of complex stimuli when negative adjectives were used to describe the attitude topic. A logarithm formula proposed by Mannis, Gleason, and Dawes was also used. (DB)
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