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ERIC Number: EJ022160
Record Type: Journal
Publication Date: 1970
Pages: N/A
Abstractor: N/A
Reference Count: N/A
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From Normative Discourse to Description and Explanation: A Recent Field Experiment in Consumer Exploitation
Bruce, Grady D.; Jentz, Gaylord A.
Soc Sci Quart, 50, 4, 1060-1073, Mar '70
A review of Quarterly articles representing the social science orientation of the business disciplines (consumer economics and marketing). Poverty, Minorities, and Consumer Exploitation" by Frederick D. Sturdivant and Walter T. Wilhelm, 1968, is reviewed and reprinted. A critique by Sturdivant is included. (SE)
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