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ERIC Number: EJ016881
Record Type: CIJE
Publication Date: 1970
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
The Effect of Presentation on Source Evaluation
Schweitzer, Don A.
Quart J Speech, 56, 1, 33-9, 70 Feb
Reveals that a speaker's "dynamism alone is not apt to change a listener's attitudes toward his subject, though a dynamic presentation does operate "as an additive component of credibility." (Author/RD)
Publication Type: N/A
Education Level: N/A
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Language: N/A
Sponsor: N/A
Authoring Institution: N/A