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ERIC Number: EJ016781
Record Type: CIJE
Publication Date: 1970
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Opinionated Statements and Attitude Intensity as Predictors of Attitude Change and Source Credibility
Mehrley, R. Samuel; McCroskey, James C.
Speech Monogr, 37, 1, 47-52, 70 Mar
Hypothesis confirmed "that the persuasive effectiveness of a message containing opinionated statements depends partly upon the intensity of a receiver's initial attitude toward the topic of the message. (Author/RD)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A