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ERIC Number: EJ015427
Record Type: CIJE
Publication Date: 1970
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Two Psychological Factors in Media Audience Behavior
Wiebe, Gerhart D.
Public Opin Quart, 33, 4, 523-36, 70-69 W
Suggests that the popularity of television programing is due to its catering to the public's reluctance to cope with "the other and resistance to change in interpersonal behavior. (RW)
Publication Type: N/A
Education Level: N/A
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Language: N/A
Sponsor: N/A
Authoring Institution: N/A