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ERIC Number: EJ013944
Record Type: Journal
Publication Date: 1969
Pages: N/A
Abstractor: N/A
Reference Count: N/A
What to Say to Whom in Social Amelioration Programming
Mendelsohn, Harold
Educ Broadcasting Rev, 3, 6, 19-26, 69 Dec
A description of the primary social research developed to determine target audiences and thematic content foci for "Cancion de la Raza, a series of "socially ameliorative educational dramatic programs for public television aimed at the Mexican-American community in Los Angeles. The series, sponsored by the Ford Foundation, "represents a major attempt to wed the usual mass communications creative processes with social science knowledge. (Author/LS)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A