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ERIC Number: EJ013259
Record Type: CIJE
Publication Date: 1969
Pages: N/A
Abstractor: N/A
Reference Count: N/A
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Consumer Education: Dynamics of Teaching
Thal, Helen M.; Guthrie, Lois J.
J Home Econ, 61, 10, 762-767, 69 Dec
New insights into consumer motivation and activity, deeper understanding of consumer choices as they relate both to goals and to style of life suggest changes in current practices within consumer education programs. This discussion reviews objectives of consumer education and puts new emphasis on the reality that for many consumers "...buying becomes more a means of self-expression than a process of acquisition. (Editor)
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Sponsor: N/A
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