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ERIC Number: ED571573
Record Type: Non-Journal
Publication Date: 2016-Dec
Pages: 11
Abstractor: As Provided
Reference Count: 48
Differences between Perceived Usefulness of Social Media and Institutional Channels by Undergraduate Students
Garcia, Leandro Sumida; Silva, Camila Mariane Costa
International Association for Development of the Information Society, Paper presented at the International Conferences on Internet Technologies & Society (ITS), Education Technologies (ICEduTECH), and Sustainability, Technology and Education (STE) (Melbourne, Australia, Dec 6-8, 2016)
Social media technologies were introduced among the modern society and are part of its routine in many ways--knowledge acquisition and sharing, interpersonal relationships, media diffusion--sometimes complementing and even substituting tools that were specifically designed for similar activities. This research compares social media sites and institutional communication channels by confronting elements that construe perceived usefulness and system satisfaction. It has been shown that students see more usefulness in social media technologies when performing academic activities than in information systems provided by their university, mainly due to the ease of use of the former technology. Thus it is expected to contribute to students and education institutions in order to attain the better use of available IT tools. [For full proceedings, see ED571459.]
International Association for the Development of the Information Society. e-mail:; Web site:
Publication Type: Speeches/Meeting Papers; Reports - Evaluative
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A