This is a qualitative study about the importance of institutional culture at a particular technical college in Wisconsin. It examines the administrators' understanding of their institution's culture, the importance they attach to the culture, and how they perceive they both manage and influence their institution's culture. Bergquist and Pawlak's (2008) work, "Engaging the Six Cultures of the Academy," is used as the analytic framework. Key factors that emerged were the importance and role of the college's mission, the importance of the college's responsiveness to the community, and the necessity of administrators being purposeful in their involvement in the culture of the college. This study found that both the role of the mission and the administrator's role in influencing the culture were significant. The implications of the findings are explored for those in administrative positions who should understand the importance of managing and influencing their culture at a technical college. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]