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ERIC Number: ED566933
Record Type: Non-Journal
Publication Date: 2016
Pages: 5
Abstractor: As Provided
Reference Count: 1
Real Language Meets Real Business
Muirhead, Muirhead; Schechter, Sarah
The Real Business Language Challenge was a collaborative pilot project between Coca-Cola Enterprises (CCE) and Routes into Languages East for Year 9 and 10 pupils. It was based on CCE's award-winning Real Business Challenge, part of its highly acclaimed education programme. The Real Business Language Challenge transformed the project into a language and enterprise task, thus enhancing cross-curricular opportunities (Languages with Business Studies/ PHSE/ Citizenship). It was felt that since language is a great employability asset, supporting schools with teaching and encouraging the uptake of modern languages fits with--and indeed, boosts--the overall objective of the programme: to increase learners' employability and enterprise skills (in particular teamwork, problem-solving, creative thinking, leadership, financial capability and business acumen), giving them a competitive edge in today's job market. A short list of references and links is included. [For the complete volume, "Employability for Languages: A Handbook," see ED566902.] La Grange des Noyes, 25110 Voillans, France. e-mail:; Web site:
Publication Type: Reports - Descriptive
Education Level: Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United Kingdom