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ERIC Number: ED562079
Record Type: Non-Journal
Publication Date: 2012
Pages: 86
Abstractor: ERIC
Reference Count: N/A
Behavioural Approaches to Understanding Student Choice
Diamond, Abigail; Vorley, Tim; Roberts, Jennifer; Jones, Stephen
Higher Education Academy
The Higher Education Academy (HEA), in partnership with the National Union of Students (NUS), commissioned CFE and The University of Sheffield to undertake research to explore behavioural approaches to understanding student choice. Within the research, the authors' applied insights from behavioural economics to help aid understanding of student decision-making, and specifically the mental shortcuts that prospective students use to reduce the burden of complex decision-making, which can give rise to systematic errors or biases. Ultimately, by better understanding how and why prospective students make choices about what and where to study, the intention is to ensure that information, advice and guidance is better attuned to assist them in making choices that are consistent with their own aims. The overall ambition, therefore, is to improve student engagement, satisfaction, retention, success, employability and in turn social mobility--outcomes which are all in the interest of both prospective students and the sector. Accordingly, this report offers a number of pragmatic insights resulting from this research and case studies that provide the basis to support better support student decision-making. This report summarizes the authors' approach to this research and synthesizes the main findings. Three appendices are included: (1) Glossary of key terms; (2) Student choice in the MINDSPACE framework; and (3) Details of the research methodology. A bibliography is also included.
Higher Education Academy. York Science Park, Innovation Way, Heslington, York Y010 5BR, United Kingdom. Tel: 01904 717500; e-mail:; Web site:
Publication Type: Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Higher Education Academy (HEA) (United Kingdom); CFE Research Ltd. (United Kingdom); National Union of Students (NUS) (United Kingdom); University of Sheffield (United Kingdom)
Identifiers - Location: United Kingdom