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ERIC Number: ED562075
Record Type: Non-Journal
Publication Date: 2015
Pages: 28
Abstractor: As Provided
Reference Count: 13
What Board Members Need to Know About: Enrollment Management
Hundrieser, Jim
Association of Governing Boards of Universities and Colleges
Contemporary strategic enrollment management entails planning, implementing, and developing administrative structures to develop and support strategies and tactics to regulate patterns of students entering the institution and through to graduation. It must do so in a way that is both predictable and consistent with the institution's mission and objectives and that maximizes revenue from tuition and fees. Strategic enrollment management is cross-institutional and engages all major organizational units--the board; senior administrative and academic leadership; and admissions, financial aid, enrollment services, and communications staff--in an approach that generates a dynamic set of intentional experiences. It is truly strategic only when the board and senior leadership, particularly the president and provost, closely integrate planning for the institution's future with enrollment objectives. This publication touches on all of these issues and others, including: (1) the Environment for Strategic Enrollment Management; (2) What Makes Enrollment Management Strategic; (3) Understanding the Competition; (4) Enrollment Management Practices and Issues; (5) Strategic Enrollment Planning; (6) Annual Enrollment Planning; and (7) The Board's Responsibilities. For most institutions, the future of enrollment management has never been more important. Few have the reputation or stature to expect growing application numbers and shrinking acceptance rates to continue. Most boards must understand the need to invest in and build a stronger infrastructure to support enrollment management.
Association of Governing Boards of Universities and Colleges. 1133 20th Street NW Suite 300, Washington, DC 20036. Tel: 800-356-6317; Tel: 202-296-8400; Fax: 202-223-7053; Web site:
Publication Type: Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: Administrators; Policymakers
Language: English
Sponsor: N/A
Authoring Institution: Association of Governing Boards of Universities and Colleges