When districts get ready to recruit excellent teachers for the career possibilities that Opportunity Culture roles offer, success may come down to two actions: Start early, and communicate constantly, say recruiters in Charlotte-Mecklenburg's Project L.I.F.T. (Leadership and Investment For Transformation) schools. What brings excellent teachers in droves to apply for jobs in hard-to-staff schools? Project L.I.F.T. started by offering a complete Opportunity Culture package of career advancement roles, then advertised those roles early, often, and clearly--leading to a strong uptick in both the quantity and quality of applicants for teaching roles at schools that previously saw many positions go unfilled. In this brief vignette, L.I.F.T. leaders explain how this was accomplished. Public Impact also provides on their website the accompanying video, "Recruiting in an Opportunity Culture" that showcases principals and district leaders sharing how an Opportunity Culture attracts great teachers.