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ERIC Number: ED557501
Record Type: Non-Journal
Publication Date: 2014
Pages: 232
Abstractor: As Provided
Reference Count: N/A
ISBN: 978-1-3039-9916-1
Academic Capitalism in the College Union: The Relationship between Revenue Generation and Students' Perceptions of Program Effectiveness
Willis, Thearon Gifford, Jr.
ProQuest LLC, Ed.D. Dissertation, North Carolina State University
Students continue to incur a larger portion of the cost of a college education and in doing so, they increasingly become consumers. Expanding on a small base of literature linking revenues and students' experience, this study uses a conceptual framework of academic capitalism to explore the extent of revenue generation in the college union and students' perceptions of the union's value and effectiveness. This quantitative study uses multilevel modeling (MLM) to explore the research questions. Level-1 data comes from the 2010/11 and 2011/12 Association of College Unions International (ACUI) and the Educational Benchmarking Incorporated (EBI) College Union/Student Center Assessments (ACUI/EBI Assessment). Level-2 data comes from a web survey of senior college union administrators as well as the Carnegie Classification website. This study introduces new research on academic capitalism confined to a specific department, the college union, and provides details on the types of activities and behaviors present. Both student characteristics and institutional characteristics are explored for their relationship to five dependent satisfaction measures. This study supports previous research on the differential impacts of the college union on various student populations such as gender and race/ethnicity, but also expands this to include class standing, employment, age and place of residence. Furthermore, institutional characteristics are explored and a differential impact based on reporting line of the college union is found to be significant. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page:]
ProQuest LLC. 789 East Eisenhower Parkway, P.O. Box 1346, Ann Arbor, MI 48106. Tel: 800-521-0600; Web site:
Publication Type: Dissertations/Theses - Doctoral Dissertations
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A