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ERIC Number: ED557480
Record Type: Non-Journal
Publication Date: 2012
Pages: 162
Abstractor: As Provided
Reference Count: N/A
ISBN: 978-1-3039-6425-1
Harnessing Social Media Collaborative Intelligence to Champion Enterprise Innovation
Juntiwasarakij, Suwan
ProQuest LLC, Ph.D. Dissertation, The Pennsylvania State University
Innovation is a survival tool for the corporate world to play in the ever competitive free global market in the 21st century. The innovation process, especially at the front end, is the most challenging phase because of the inextricably intertwined fuzziness of high uncertainty and the deficiency of information available. Although the uncertainty is irremovable, the input of the information can be improved by motivating people to generate more ideas. In this regard, social media presents unprecedented opportunities for a company to internally improve information processing at the front end of innovation. However, unlike legacy software systems which are built to last, harnessing the power of social media requires committed effort since social media is built to change. This dissertation focuses on the governance and architecture necessary to go beyond the pilot project state. Drawn from two large, multinational companies' social media platform systems, the findings show that the implementation of successful, sustainable enterprise social media platforms recognizes emerging socio-psychological layers comprised of social capital formation, organic arrangement, vernacular collaboration protocol, and elastic governance. This research provides a framework for enterprise social media in support of innovation and offers practical recommendations for users, designers, managers, executives, enterprises, and prospective adopters. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page:]
ProQuest LLC. 789 East Eisenhower Parkway, P.O. Box 1346, Ann Arbor, MI 48106. Tel: 800-521-0600; Web site:
Publication Type: Dissertations/Theses - Doctoral Dissertations
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A