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ERIC Number: ED557394
Record Type: Non-Journal
Publication Date: 2014-Oct
Pages: 9
Abstractor: As Provided
Reference Count: 32
ISBN: 978-989-8533-23-4
Factors Influencing Students' Choice of Study Mode: An Australian Case Study
Ifenthaler, Dirk; Gosper, Maree; Bailey, Matthew; Kretzschmar, Mandy
International Association for Development of the Information Society, Paper presented at the International Conference on Cognition and Exploratory Learning in Digital Age (CELDA) (11th, Porto, Portugal, Oct 25-27, 2014)
Despite the expansion of online and blended learning, as well as open education, little research has been undertaken on what motivates students to enrol in particular study modes at university level. This project addresses this gap in higher education research by exploring the reasons why humanities students choose to study through specific modes. The research was conducted between October 2013 and March 2014 administering three waves of data collection to over 700 students who were enrolled in humanities units being offered simultaneously through three different modes: on-campus, distance, and open and online. The findings suggest that students choose different enrolment modes based on factors such as personal, learning support, environment, advise and marketing, teaching and learning as well as logistics. However, the importance students ascribe to particular factors changes during their educational experience. This study found significant differences in the importance of factors between initial and subsequent choices of enrolment mode, suggesting that the "lived" experience of students at university influences their perception of which factors are important. [Research conducted for this article was generously funded by Macquarie University, Sydney (Australia) under its Learning and Teaching Competitive Grans Scheme, 2013. For complete proceedings, see ED557311.]
International Association for the Development of the Information Society. e-mail:; Web site:
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: Macquarie University, Sydney (Australia)
Authoring Institution: N/A
Identifiers - Location: Australia