Despite the increasing attention given to design in business, Design Thinking has had little impact on the quality of business school education. Building upon the foundations of long-standing critiques of management education and the potential for student-centric learning, the authors propose that the use of Design in Practice can significantly improve the learning experience. The contribution concludes with an outline of the tenets of this vision that underpin their current work in management and corporate education. [For complete proceedings, see ED557311.]