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ERIC Number: ED557074
Record Type: Non-Journal
Publication Date: 2010
Pages: 42
Abstractor: ERIC
Reference Count: N/A
ISBN: N/A
ISSN: N/A
2014-2015 State of CRM Use in Higher Education Report
American Association of Collegiate Registrars and Admissions Officers (AACRAO)
The American Association of Collegiate Registrars and Admissions Officers (AACRAO) periodically undertakes research projects to keep themselves and the higher education community in general, informed about relevant current and emerging practices. The aim of this survey was to measure the extent of ownership of Constituent (or Customer) Relationship Management (CRM) applications at U.S. higher education institutions and to assess their impacts on practice, policy and staffing. The results of the survey are intended to serve as a benchmark for trends on this topic. The following are appended: (1) Survey Cover Email & Instrument; (2) Overall CRM Use Success by Institution Size, Region and Type; (3) "Other" Roadblocks to Maximizing the Use of the CRM; (4) Title of Senior Communication Officer Position; (5) Reporting Line for the Senior Communications Officer Position; and (6) Policy Changes as a Direct Result of Implementing a CRM.
American Association of Collegiate Registrars and Admissions Officers (AACRAO). One Dupont Circle NW Suite 520, Washington, DC 20036. Tel: 202-293-9161; Fax: 202-872-8857; e-mail: pubs@aacrao.org; Web site: http://www.aacrao.org
Publication Type: Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: Hobsons
Authoring Institution: American Association of Collegiate Registrars and Admissions Officers