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ERIC Number: ED556874
Record Type: Non-Journal
Publication Date: 2013
Pages: 162
Abstractor: As Provided
Reference Count: N/A
ISBN: 978-1-3038-0937-8
An Analysis of NCAA Division 1 Student Athlete Social Media Use, Privacy Management, and Perceptions of Social Media Policies
Snyder, Eric M.
ProQuest LLC, Ph.D. Dissertation, University of Kentucky
The intercollegiate athletic subculture knows very little about how social media policies are perceived by students-athletes. Athletic department administrators, conference commissioners, and the National Collegiate Athletic Association (NCAA) who are in charge of creating new policies lack any meaningful data to help understand or negotiate new policies. This lack of data also exists in areas regarding use and management of private information on social media. This quantitative study provides the NCAA, athletic department administrators, and other constituents with support for understanding Division I student-athlete involvement on social media. Those university athletic officials who are concerned with creating and implementing a social media policy will be able to utilize the information gathered from the survey instrument to better inform policy decisions. Additionally, university athletic officials will be able to better comprehend how often a student-athlete uses their social media site as well as how they manage their private information. The findings revealed student-athletes social media use, privacy management, and their level of acceptability towards banning and/or monitoring social media policies. Facebook and Twitter were the most popular types of social media used by student-athletes (N = 169). The student-athletes reported high levels of emotional attachment to social media, but managed their private information with care. The majority of the student-athletes felt the following banning policies were unacceptable: a complete ban on social media use (93%), a ban of social media while in season (82%), and a ban during game-day (59%). The student-athletes were accepting of the following monitoring policies: coach (75%), athletic department staff (72%), athletics director (68%) and team captain (62%). Interestingly, the findings reveal the majority of student-athletes were not accepting of monitoring by a university professor or advisor (54%) or outsources company (52%). No differences existed between male and female perceptions of monitoring and banning social media policies. However, a lower-classmen (Fr/So) was less likely than an upperclassmen (junior/senior/graduate) to find the following policies unacceptable: a complete ban on game day, ban on certain words, and complete ban while in season. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page:]
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Publication Type: Dissertations/Theses - Doctoral Dissertations
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A