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ERIC Number: ED555857
Record Type: Non-Journal
Publication Date: 2014
Pages: 28
Abstractor: ERIC
Reference Count: N/A
Application Trends Survey. 2014 Survey Report
Worthington, Rebecca; Bruggeman, Paula
Graduate Management Admission Council
Now in its 15th year, the Graduate Management Admission Council's assessment of application volume trends for graduate management programs offers timely insights into demographic shifts and other factors defining the candidate pools for the 2014 application cycle. Responses collected in the 2014 survey represent a record-breaking total of 748 MBA, specialized business master's (non-MBA), and doctoral programs from 314 universities around the world. Survey topics featured in this report include: (1) Application volume trends in 2014 compared with 2013; (2) Applicant pool composition, highlighting years of work experience and citizenship; and (3) Targeted candidate outreach, tuition assistance, and employer funding. This year's survey features 469 MBA programs, 259 specialized business master's (non-MBA) programs--which represent 35 percent of the 2014 survey sample--and 20 doctoral programs. Participating programs are located in 32 countries around the globe, including 41 US states and the District of Columbia. The 2014 survey sample reflects a business school landscape that has become more diverse in terms of degree options and program formats, and more global in candidate reach. Foreign candidates represent more than half of the applicant pools for all but the professional MBA programs. The interplay of these factors, as well as regional economic and demographic shifts, visa laws, and tuition costs continue to influence the fluctuation in demand for graduate management education, as seen in volume trends for the incoming 2014-2015 class. For the purposes of this report, two approaches are used to assess changes in the application volume to graduate management programs. The "relative" approach involves monitoring the number of programs that report either an increase or decrease in applications compared with the prior year. The "absolute" approach involves monitoring the number of applications received by programs. The report is divided into six sections: (1) Trends for MBA Programs; (2) Trends for Master's and PhD/DBA Programs; (3) Applicant Profile; (4) Recruitment and Candidate Outreach; (5) About the Survey; and (6) Participant Profile. [Additional contributions to this publication were provided by: Devina Caruthers, Gregg Schoenfeld, Michelle Sparkman Renz, Tacoma Williams, and Robert Alig.]
Graduate Management Admission Council. 11921 Freedom Drive Suite 300, Reston, VA 20190. Tel: 866-505-6559; Tel: 703-668-9600; Fax: 703-668-9601; e-mail:; Web site:
Publication Type: Reports - Research; Numerical/Quantitative Data
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Graduate Management Admission Council (GMAC)