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ERIC Number: ED555848
Record Type: Non-Journal
Publication Date: 2014
Pages: 20
Abstractor: ERIC
Reference Count: N/A
Alumni Perspectives Survey. 2014 Survey Report
Schoenfeld, Gregg
Graduate Management Admission Council
Alumni are a powerful force in building a business school's brand. They recommend programs to prospective students, they connect current students to job opportunities, and they contribute significantly to building a school's legacy. The findings in the 2014 Alumni Perspectives Survey Report provide a current snapshot of nearly 21,000 business school alumni from the classes of 1959 through 2013 in their journeys from business school to careers. These alumni represent 132 universities around the world that partnered with GMAC in this study. The data analyzed in this report tell their employment stories and offer alumni feedback about their career progression and the value of their graduate management education. The Alumni Perspectives Survey, conducted in October and November 2013 by the Graduate Management Admission Council, has an updated methodology that offers graduate business and management programs data that can inform strategies for retaining and developing deeper levels of engagement with alumni. Survey topics featured in this report include: (1) The value of a graduate management education and its financial return on investment (ROI), plus a retrospective analysis of the decision to pursue a graduate management education; (2) Alumni employment profile and career journey, including current employment status, employment characteristics, work location, spotlight on entrepreneurship, on-the-job skills, job satisfaction, and compensation; and (3) Alumni engagement with their alma mater, including alumni likelihood to recommend their school to others, activities in which alumni are involved, and their past and future financial contributions to their school. [Additional contributions to this report were provided by Laura Leach, Paula Bruggeman, Michelle Sparkman Renz, Tacoma Williams, and Lawrence M. Rudner.]
Graduate Management Admission Council. 11921 Freedom Drive Suite 300, Reston, VA 20190. Tel: 866-505-6559; Tel: 703-668-9600; Fax: 703-668-9601; e-mail:; Web site:
Publication Type: Reports - Research; Numerical/Quantitative Data
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Graduate Management Admission Council (GMAC)