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ERIC Number: ED555241
Record Type: Non-Journal
Publication Date: 2011
Pages: 102
Abstractor: As Provided
Reference Count: 35
ISBN: 978-0-309-18770-1
Chemistry in Primetime and Online: Communicating Chemistry in Informal Environments: Workshop Summary
Masciangioli, Tina
National Academies Press
It is critical that we increase public knowledge and understanding of science and technology issues through formal and informal learning for the United States to maintain its competitive edge in today's global economy. Since most Americans learn about science outside of school, we must take advantage of opportunities to present chemistry content on television, the Internet, in museums, and in other informal educational settings. In May 2010, the National Academies' Chemical Sciences Roundtable held a workshop to examine how the public obtains scientific information informally and to discuss methods that chemists can use to improve and expand efforts to reach a general, nontechnical audience. Workshop participants included chemical practitioners (e.g., graduate students, postdocs, professors, administrators); experts on informal learning; public and private funding organizations; science writers, bloggers, publishers, and university communications officers; and television and Internet content producers. "Chemistry in Primetime and Online" is a factual summary of what occurred in that workshop. "Chemistry in Primetime and Online" examines science content, especially chemistry, in various informal educational settings. It explores means of measuring recognition and retention of the information presented in various media formats and settings. Although the report does not provide any conclusions or recommendations about needs and future directions, it does discuss the need for chemists to connect more with professional writers, artists, or videographers, who know how to communicate with and interest general audiences. It also emphasizes the importance of formal education in setting the stage for informal interactions with chemistry and chemists. The following are appended: (1) Select References; (2) Workshop Agenda; (3) Biographies; (4) Workshop Attendees; and (5) Origin of and Information on the Chemical Sciences Roundtable. [The content of this document was prepared by the Chemical Sciences Roundtable, Board on Chemical Sciences and Technology, Division of Earth and Life Studies.]
National Academies Press. 500 Fifth Street NW, Washington, DC 20001. Tel: 888-624-8373; Tel: 202-334-2000; Fax: 202-334-2793; e-mail:; Web site:
Publication Type: Reports - Descriptive; Books
Education Level: N/A
Audience: N/A
Language: English
Sponsor: US Department of Energy; National Institutes of Health (DHHS); National Science Foundation
Authoring Institution: National Academies, National Academy of Sciences; National Academies, National Research Council
Grant or Contract Numbers: DE-FG02-07ER15872|N01-OD-4-2139|CHE-0621582