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ERIC Number: ED554037
Record Type: Non-Journal
Publication Date: 2013
Pages: 174
Abstractor: As Provided
Reference Count: N/A
ISBN: 978-1-3031-3627-6
Exploring Effective Communication for Organizational Change
Nordin, Eric John
ProQuest LLC, D.B.A. Dissertation, Walden University
The purpose of this case study was to explore experiences and perceptions of organizational leaders regarding organizational change communication to improve change results in an organizational setting. Building on a conceptual framework of organizational theory, 25 full-time online faculty at an institution of higher learning in the southwestern United States participated in open-ended interviews. The participants were referenced using a coding system of P1 to P25 to protect identities. Data were analyzed for like terms, coded, and prioritized to identify prevalent themes. The most prominent themes included that (a) face-to-face communication was preferable for important information and e-mail was appropriate for less important information, (b) continuing communication was important for long-term change endeavors and frequent communication was effective for communicating about short-term change processes, and (c) effective communication of organizational mission and values allowed employee-organizational ethical congruency to develop. Participants indicated that communication modality affected an employee's perception of organizational change. Business practices can improve because of this study as the findings identified opportunities for leaders of higher learning institutions to lessen the communication difficulties often associated with organizational change. The implications of these findings will promote social change in the form of increased understanding of how to communicate successfully in any organization. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page:]
ProQuest LLC. 789 East Eisenhower Parkway, P.O. Box 1346, Ann Arbor, MI 48106. Tel: 800-521-0600; Web site:
Publication Type: Dissertations/Theses - Doctoral Dissertations
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A