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ERIC Number: ED551854
Record Type: Non-Journal
Publication Date: 2012
Pages: 191
Abstractor: As Provided
Reference Count: N/A
ISBN: 978-1-2678-5341-7
Enterprise 2.0: An Extended Technology Acceptance Model
Kurz, James M.
ProQuest LLC, Ph.D. Dissertation, Capella University
The amount of information that people produce is changing, especially as social networking becomes more commonplace and globalization inefficiencies continue to swamp enterprise. Companies are rising to the challenge to create a collaborative approach for information management, but according to many leading technology advisory firms, they have not leveraged these same efficiencies internally. Empowering the social networking collaborative while using Enterprise 2.0 (E2.0) social networks/media technologies as a transformational force for a company's relationship to its employees seems to be untapped. There are many studies that attempt to construct models that provide a management tool to leverage the belief-attitude-intention-behavior relationship in testing new technology acceptance. This study utilized technology acceptance model (TAM) constructs to examine the relationships among the self-reported outcomes for perceived trust, perceived usefulness, perceived ease of use, attitude, perceived enjoyment, subjective norms, self-efficacy, facilitating conditions, perceived behavioral control, behavioral intention to use, and actual use in enterprise collaboration by adopting E2.0 technologies to communicate and interact within social networking communities at work. The data were analyzed using regression analysis and structured equation modeling. Results demonstrate that the model e2.0TAM can be a helpful tool to understand user acceptance of E2.0 technologies when used to mitigate adoption barriers. This research's findings suggests there is a positive correlation between the use of these technologies and perceived usefulness, perceived ease of use, perceived trust, attitude, self-efficacy, facilitating conditions and perceived behavioral control, behavioral intention to use, use behavior, while perceived enjoyment and subjective norms were not. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page:]
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Publication Type: Dissertations/Theses - Doctoral Dissertations
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A