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ERIC Number: ED551832
Record Type: Non-Journal
Publication Date: 2012
Pages: 153
Abstractor: As Provided
Reference Count: N/A
ISBN: 978-1-2678-5167-3
Internal Social Media's Impact on Socialization and Commitment
Gonzalez, Ester S.
ProQuest LLC, Ph.D. Dissertation, Baylor University
Social media technologies present an opportunity for organizations to create value by acclimating new employees and increasing organizational commitment. Past research has indicated that many organizations have leveraged social media in innovative ways. The purpose of this study is to investigate an internal social media tool that was designed and implemented as part of a new hire program with the objective of socializing new hires in hopes of increasing employee commitment. A survey was administered to approximately 458 IT employees of a large, financial institution and 198 employees responded. This dissertation suggests that work related social media use is associated with role clarity and normative commitment. It also suggests that social related social media use is associated with knowledge of organizational culture, social acceptance, and affective commitment. In this dissertation, two types of social media use, four indicators of socialization and three indicators of commitment were analyzed. This dissertation concludes with a discussion of the findings and recommendations for future research on social media. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page:]
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Publication Type: Dissertations/Theses - Doctoral Dissertations
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A