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ERIC Number: ED550751
Record Type: Non-Journal
Publication Date: 2014-Nov
Pages: 33
Abstractor: As Provided
Reference Count: N/A
Total Survey Error & Institutional Research: A Case Study of the University Experience Survey
Whiteley, Sonia
Online Submission, Paper presented at the Australasian Association for Institutional Research (AAIR) Forum (Melbourne, Australia, Nov 19-21, 2014)
Total Survey Error (TSE) is a component of Total Survey Quality (TSQ) that supports the assessment of the extent to which a survey is "fit-for-purpose". While TSQ looks at a number of dimensions, such as relevance, credibility and accessibility, TSE is has a more operational focus on accuracy and minimising errors. Mitigating survey error involves finding a balance between a achieving a survey with minimal error and a survey that is affordable. It is also often the case that addressing one source of error can inadvertently increase another source of error. TSE provides a conceptual framework for evaluating the design of the University Experience Survey (UES) and offers a structured approach to making decisions about changing and enhancing the UES to support continuous improvement. The implications of TSE for institutional research will be discussed using the UES as a case study. A bibliography is included.
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia