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ERIC Number: ED549854
Record Type: Non-Journal
Publication Date: 2011
Pages: 9
Abstractor: As Provided
Reference Count: 38
ISBN: 978-1-894129-69-5
ISSN: ISSN-1183-4404
Branding Canadian Higher Education. CBIE Research
Kizilbash, Zainab
Canadian Bureau for International Education (CBIE) / Bureau canadien de l’éducation internationale (BCEI)
The branding of national higher education systems is a global trend that has become increasingly common over the last decade. One of the main motives driving this trend is the view that branding a national higher education system will increase that country's market share of international students. This is evident as national higher education systems compete against one another in a high-stakes battle for international students by attempting to differentiate themselves in the marketplace of higher education.
Canadian Bureau for International Education (CBIE) / Bureau canadien de l’éducation internationale (BCEI). 220 Laurier Avenue West, Suite 1550, Ottawa, Ontario K1P 5Z9. Tel: 613-237-4820; Fax: 613-237-1160; e-mail: research-recherche@cbie.ca; Web site: http://www.cbie-bcei.ca/
Publication Type: Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Canadian Bureau for International Education (CBIE) / Bureau canadien de l’éducation internationale (BCEI)
Identifiers - Location: Canada