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ERIC Number: ED549708
Record Type: Non-Journal
Publication Date: 2012
Pages: 226
Abstractor: As Provided
Reference Count: N/A
ISBN: 978-1-2673-0949-5
To Build a Better (Digital) Mousetrap: Testing the Learning Effectiveness of Al Gore's Book "Our Choice" against the iPad App Based on the Book in Order to Suggest Design Improvements for Future Enriched Ebooks
Halliday, Steven W.
ProQuest LLC, Ph.D. Dissertation, Regent University
This sequential explanatory mixed methods study tested the learning effectiveness of a codex book against a convergent media resource based on the same content. It also investigated whether users of the two formats reported any differences in their liking of the two formats, or in their tendency to be persuaded to the degree that they altered their behavior. While the study did not show a significant difference in learning effectiveness between users of the two formats, it did suggest that while members of the convergent media group did not necessarily learn better, they likely did learn more. In addition, users of the convergent media resource clearly liked their resource more than did their codex counterparts, and were more persuaded to change their behavior. Finally, by drawing on insights from Multimedia Learning Theory and Entertainment Education, the study suggested ways to design more engaging enhanced eBooks that also improve learning effectiveness. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page:]
ProQuest LLC. 789 East Eisenhower Parkway, P.O. Box 1346, Ann Arbor, MI 48106. Tel: 800-521-0600; Web site:
Publication Type: Dissertations/Theses - Doctoral Dissertations
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A