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ERIC Number: ED549455
Record Type: Non-Journal
Publication Date: 2012
Pages: 194
Abstractor: As Provided
Reference Count: N/A
ISBN: 978-1-2672-7816-6
Detecting Satisficing in Online Surveys
Salifu, Shani
ProQuest LLC, Ph.D. Dissertation, Ohio University
The proliferation of computers and high speed internet services are making online activities an integral part of peoples' lives as connect with friends, shop, and exchange data. The increasing ability of the internet to handle sophisticated data exchanges is endearing it to researchers interested in gathering all kinds of data. This method has the advantages of speed; cost effectiveness; and error free data entry among others. Despite these, internet data collection is still being explored by researcher for its potential; the behavior of its patrons; the quality of its data; and ways to motivate respondents to start, and complete surveys. To advance understanding of the research potential of the internet, this dissertation investigates the online behavior of undergraduate students of a Midwestern University for traces of satisficing. The dissertation implements a number of interventions to motivate participants into providing thoughtful responses. The interventions include the use of hyperlinks to assist respondents to optimize their responses by making sense of technical or nebulous statements. Others include clarifying instructions on survey expectations to lessen the burden of comprehension among participants. The findings showed that online research participants satisfice irrespective of age, gender, major, or year of study. Most respondents who failed to consult hyperlinks where they were provided were found to have satisficed their responses to the remaining questions as well. After respondents were given opportunities to self-express their motivation and efforts coming into the survey, response patterns for those who graded themselves higher or lower respectively on those variables were not significantly different. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page:]
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Publication Type: Dissertations/Theses - Doctoral Dissertations
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A