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ERIC Number: ED549216
Record Type: Non-Journal
Publication Date: 2012
Pages: 169
Abstractor: As Provided
Reference Count: N/A
ISBN: 978-1-2673-6700-6
All My Rowdy "Friends": The Use of Social Media in Higher Education
Lenartz, Andrew J.
ProQuest LLC, Ed.D. Dissertation, Northern Arizona University
The use of social media in higher education is escalating at a rapid rate, with previous records for numbers of users being continuously broken. Institutions of higher education have responded by increasingly using social media to connect with students. At the same time, media horror stories about cyberbullying, suicides, and professional misconduct related to social media have been receiving significant attention, becoming a focus of the conversation on the use of social media in higher education. This exploratory study examined the use of social media by administrators and faculty at a large community college system to better understand how social media is being used and to explore some of the negative issues that have been attributed to social media. The study used a two-phased case study approach with electronic survey and focus group methods utilized to collect data, then analyzed the data using a concurrent convergent method. Key themes which emerged through the data analysis were 1) personal choice, 2) barriers to expanded use, 3) blurred boundaries, 4) continuing challenges, and 5) institutional role. The research found that use of social media will continue to increase in the near future, although some participants felt that increased use was no longer a personal choice but an expectation. Participants identified the establishment of a social media strategy to be the most important and desired focus of the institution's role in the use of social media. Instead of focusing on the issues with serious legal and life-changing consequences, which have been highlighted in the mainstream media's focus on social media, participants described less serious but more frequently encountered issues such as a blurring of boundaries between their personal and professional lives and social media as a distraction as being their major concerns. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page:]
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Publication Type: Dissertations/Theses - Doctoral Dissertations
Education Level: Higher Education; Postsecondary Education; Two Year Colleges
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A