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ERIC Number: ED548659
Record Type: Non-Journal
Publication Date: 2012
Pages: 397
Abstractor: As Provided
Reference Count: N/A
ISBN: 978-1-2673-3616-3
Best Practices in Student Recruitment: A Case Study of Eleven Practitioners at Seven Alternative Graduate Schools
Chow, Sheri S. L.
ProQuest LLC, Ph.D. Dissertation, California Institute of Integral Studies
This research addresses best practices for recruiting students at small graduate schools. Best practice is a management term defined as the most efficient and effective way of accomplishing a task. While popular techniques can promote student enrollment, the actual practices and how they are carried out can be varied and unique at each school. For the small college experiencing enrollment challenges, understanding specifics that impact the efficacy of practices at the local level is crucial. The purpose of this research is to discover and understand the best recruitment practices applied by practitioners at small graduate schools that offer alternative degree programs such as cosmology and consciousness, transpersonal psychology, and environmental leadership. Eleven practitioners from seven alternative graduate schools participated through one-on-one semi-structured interviews. The participants' descriptions were examined for how and why their practices are effective and/or efficient for student recruitment. Analysis included counting of recurring data and using mind maps (found in the supplemental file named Mind Maps) to understand relationships between quantifiable and nonquantifiable types of data. The findings include several themes and 38 best practices. Themes found include emergent enrollment processes that engage prospects and the need to convey the school accurately due to the unconventional features of the alternative fields and pedagogy. Most of the best practices are activities of the recruiting process, which include generating interest through advertising and publicity, converting inquiries to applicants, converting applicants to enrollees, and hosting positive yield events. Best practices are done for reasons including to help make recruitment efforts more efficient given the limited resources of a small workforce, and to take advantage of the Internet and word of mouth due to these being the top two methods that brought students to the schools. A model emerges as recommendations to sustain success in student recruitment practices by involving school enthusiasts, maintaining prospect engagement, and developing supportive organizational cultures. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page:]
ProQuest LLC. 789 East Eisenhower Parkway, P.O. Box 1346, Ann Arbor, MI 48106. Tel: 800-521-0600; Web site:
Publication Type: Dissertations/Theses - Doctoral Dissertations
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A